BLURB

As a borderline television show addict, I have been in awe of the entertainment industry’s evolving landscape. During my Junior Fall, I was tasked with inventing a unique entertainment channel or platform - a new cable channel, streaming platform, etc. - with an imaginative budget of 1 million USD. Itching with the need to design, I revisited this idea, eager to take this concept beyond its ideation.

Vinci is a subscription-based television service whose mission lies in transcending knowledge and experiences beyond its on-screen content. Targeting 18 - 34 years old, inquisitive, and trendy individuals, this unique digital platform will offer bi-weekly, topic-centric content through library content and original programming. Each subject matter is also coupled with the opportunity to attend a themed, in-person experience. In order to earn a return on investment, attract our target audience and generate publicity, we aim to pilot the platform’s experience endeavors in the top 2 DMA’s: New York City and Los Angeles.

SCOPE

Market Research, Brand Strategy, Business Development

TOOLS & LANGUAGES

Figma

Investor Pitch Presentation

Programming: What is Vinci showing and why?

To explain our novel business model better, we would like to provide an example of Vinci’s programming during its typical bi-weekly cycle. Oscar-winning Carne y Arena, Alejandro G. Iñarritu’s Virtual Reality Installation, provides users with a heart-rendering, interactive experience of crossing the US-Mexico border. Carne y Arena would be the focal point of Vinci’s content for two weeks. With immigration as the core topic, Vinci’s digital platform will consist of

1. Carefully curated syndicated materials - documentaries, movies, television shows - to reflect the subject matter, such as The New Americans (2004), Gangs of New York (2002), The Other Side of Immigration (2009).

2. Interviews with and spotlight pieces on immigrants, politicians, journalists, charitable organizations to provide current, up-to-date news and information on the subject. These would be aesthetically similar to that of Buzzfeed’s videos but with the educational tone of The Economist or Bloomberg.

3. An original, behind-the-scenes documentary following Alejandro G. Iñarritu’s creative process, the making of the installation, and the inspiration behind the piece.

The reasoning behind Vinci’s programming and concept draws from research supporting our personal understanding that millennials have high regard for experiences and are willing to spend an increasing amount on them. Amongst her many tidbits of wisdom, Cynthia Littleton made clear that a successful network today is profitable due to its ability to sell live shows, concerts, merchandise, and theme parks. The was echoed by the assigned Deadline article, “Nickelodeon To Add New Series, Plenty Of Spinoffs & A Live Festival To Lineup – Upfronts” and Lee Ann Chmielewski-Larson’s presentation. With this in mind, we wanted to create a digital platform whose DNA has external experiences already built in.